Over the past week I have been reading some great posts on how not to become overwhelmed with Social Media. The Social Media Arena is HUGE, there is no other way to put it. There are tons of applications, network groups, and opportunities for connecting to your proposed target market. However, something often ends up happening in the midst of your trying to network.

It just becomes to much and often times, people just back off. I have met many people who find social media too time consuming and then there are those who get so involved in social networking that they often forget their bottom line – whatever it may be.

When it comes to social media and all it entails, the most important thing to remember is to BREATHE! It really is that simple.

Approach social media as if it is a means to an end: Not the end itself. Sit back and determine what is really important for your bottom line and where social media fits in. Don’t waste valuable time making social media the “Bees’ knees” because it is not. It is simply a way to connect to your market.

Let me repeat that: SOCIAL MEDIA is simply a tool that allows you to CONNECT!

It should not be the main focus of your business. If it is then where will the money come from? How will your branches flourish and produce that ripe fruit it needs to produce.  Too many people are looking at social media as the main part of their promoting and marketing efforts.

I am hear to tell you it is not. Social Media may make you popular but if you are not using it correctly it won’t make you money.

Avoid social media burnout by being savvy. If you are on the computer all day long and your productivity efforts add up to only about 3 hours, then your efforts are useless.  Social media will not work for you if you are not producing anything at all.

Find your true flow for connecting and stick to it.

I want to share a few blog posts I came across this past week. When I read them I was thrilled because they are so needed.

Time to Purge Your Social Media Followers – I loved reading this post because it covers how to do it and why you need to do it. I am a big believer that numbers mean absolutely nothing without results.

5 Tips On Managing Social Media for Entrepreneurs – Rod does a great job of sharing valuable tips about how to use social media effectively.

Internet Fame Ain’t All That – I love Wendy’s ‘keep it real’ approach about how her rise to inter fame took the focus off of her reasons behind even starting an online business.

How do you avoid social media burnout?