This week we are talking with Rod Kirby from the Success Center. Rod knows his way around the social media marketing arena well and you can tell from the posts he cranks out over at his blogazine. I thought it was a good idea to start this series of interview with one of the most Savvy Entrepreneurs I have met in a long time.
Tell us a little about your business.
My company is called, SBLS Enterprises. It’s basically a holding company for my intellectual and media properties such as The Success Center (Christian entrepreneur blog-a-zine), Inside the Success (online radio and web show), and an audio book titled, “Business Leadership Wisdom from Proverbs.” Officially, I’m an editor, author, speaker, and business coach. It’s a tough job but somebody’s gotta be successful . . .
What is it about social media that makes it so unique for marketing?
There are a couple of things that make it unique, #1 – With no overhead, no print marketing materials to develop, and zero fees the return on investment can be huge if utilized correctly. #2 – It opens up conversation and dialogue between the seller and buyer that wasn’t there before. Instead of going directly for the sale, the seller has the opportunity to ask questions and get to know potential buyers first.
What do you think most people miss when it comes to marketing online?
I think people get excited about the tools to help them market online but fail to understand the best way to use them. They just jump in without testing the water or reading the instructions on how to use the boat. . .
What are your top three marketing tools?
Firstly, I don’t consider them marketing tools, I consider them marketing platforms. A tool is typically used once and discarded (in other words, something useful but not valuable). A platform is something solid used to stand on. Something sturdy you can build something on top of. My top 3 platforms are Twitter, Facebook, and my blog. Twitter for starting conversations, sharing information, and broadcasting my offerings. Facebook for deepening relationships. And the blog for offering valuable advice, tips, and information.
What advice do you have for the business owner seeking a viable online presence?
Therein lies the problem, you can’t have just an online presence. . . you have to present value to visitors, followers, fans, and friends. A website is only as good as it is useful to someone visiting it. A blog is only a great as the conversations started there. Create something valuable and you’ll find the success you’re looking for.
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About Rod
Rod Kirby is a success coach, speaker, and editor-in-chief of The Success Center; the #1 Christian entrepreneur’s blog for small business, marketing, social media, and personal branding help.
He is also the producer of Inside the Success, the show that aims to equip entrepreneurs for success by going “inside” the lives of others making it happen in their industries.
Rod has been on the forefront of entrepreneurship since 2002 when he started his first business, a video game tournament event company. In March 2009 Rod launched his personal blog, The Success Center, where he shared inspirational success stories and offered small business advice. The blog quickly developed a following and in June 2009 Rod re-launched it with a “blog-a-zine” focus. One factor in the blog’s success is Rod’s multimedia content, focus on community, and consistency in delivering quality content 5 days a week.
Rod’s mission is to inspire, empower, and equip entrepreneurs of all walks of life for success.
You can read more about Rod on his very informative “About page” over at the Success Center. You will enjoy what you read.






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