Do you remember the game Connect 4. The strategy of that game is to connect 4 checkers of the same color. You have to think to win the game.

Can I introduce you to a game I call Connect 5?

This game will show you how to effectively connect to your market and find quality traffic and potential customers or clients.

If you are trying to present yourself to your market as a an expert, the best thing you can do is connect to other people! I am not talking about connecting through an automated service and selfishly promoting your product or business. That is a big turn off. Don’t automate your networking… BIG MISTAKE!

When I say connect, I mean just that. Take the time to find 5 people or more if you want that are saying something you can comment on. It can be on Twitter, Facebook, or even someone’s blog. Whatever you choose all you need to do is let someone know that someone thinks that what they said was worth a comment or two.

It is not a hard thing to do. Connecting is how your business will flow. If you aren’t conecting, you aren’t being effective in business. if you aren’t connecting with authentic purpose then don’t do it.

When you connect do it because something truly interest you. Not because so-and-so is a good person to connect to because they have a lot of  Twitter followers or seem to be popular. Popular does not mean influence!

What do you think about connecting to others through Social Media?